The strategy is the most important part of a marketing campaign.
It consists in understanding the bigger picture, and defining the best path to accomplishing the objectives.
For a strategy to be successful, it must take into consideration the market, the competition, and especially, the potential prospects psychology.

Producing persuasive, high value, high quality media is also crucial for successful marketing campaigns.
These can be videos, graphics, or texts, that can be displayed in advertising networks, websites or blogs.
They must communicate to the potential prospect the exact message that will motivate them to take action in the direction that we want .

This is where the rubber meets the road.
Once the roadmap is set and the media assets are ready for rollout, each part of the campaign must be implemented in it’s according platform.